What is mental modeling?

Mental modeling is used to determine Information Architecture before page level design is begun. It creates an accurate representation of how users mentally organize the functions and information presented in a product or website. Mental modeling fits into the design process after determining the objectives and requirements for the project.

Representative users make similarity judgments between individual elements of information. By using statistical data analysis, a diagram is produced showing how these elements should be visually and hierarchically related. Thus a blueprint for the information architecture reflects the users' conceptual models.

Click here for more information about the methodology and its results. Or click here to download a PDF version.
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What can I apply it to?

Virtually any domain. Mental modeling is especially useful whenever you have a product, such as a financial services website or a gas pipeline control system, which requires its users to navigate among many separate pieces of information. In the world of computer products, some examples would be:

• large websites
• enterprise-wide systems
• process control systems
• web-delivered applications
• help systems
• shrink-wrapped software

How much does it cost?

A typical mental modeling study costs $30,000 and takes 3 - 4 weeks. For a customized proposal and quote, please contact us.

What do I get?

The final report or summary of findings, details findings and provides specifications for first and second level navigation.

Where does it fit into the design process?

Near the beginning, after requirements gathering has been completed.